Wednesday 11 August 2010

Marc Jacobs hearts the fuller figure


Copyright Marc Jacobs AW10


Well well, look who has jumped on the plus sized bandwagon! The ever lovely Marc Jacobs is creating a line for fuller figured females. Hurray!

A name like his carries clout in the fashion industry, so if he’s taking a gamble people will sit up and listen.

That’s not to say that the fashion industry isn’t already aware of little dents in its perfect size zero world. Why, Mark Fast put size 14 models on his runway earlier this year, while Chanel used Crystal Renn for their Resort collection.

Clearly perceptions are changing, or at least trying to be changed by those who want to make clothes for real women.

Look at the likes of Mad Men’s Christina Hendricks- she is majorly hot property at the moment with her curvy figure being the envy of women everywhere.

Then there’s Beyonce, J-Lo and Scarlett Johansson who have never been shy about their womanly figures. Clearly there is a market out there, but lets be honest who looks like any of these ladies in real life?!

I’m all for Marc Jacobs giving this a go- his collection for Louis Vuitton this year was all about voluptuous shapes to celebrate woman and their curves.

And Prada followed suit with 50s style skirts and sleeveless dresses, which made you stop and think- “Hey, I could wear that!" Well, you could if you had a spare £2000…

Anyway, I digress- what do you think- Will this work, or become another failed fashion revolution?

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