Monday 4 October 2010

M&S launch bum lift pants...for men!


Bodymax Frontal Enhancement by M&S. Erm, insert caption here!

What will they think of next?! I do love M&S for exactly this reason, they literally will try anything once.

Ladies and gents, may I present the male equivalnet of spanx, which will help shape your man both in the bum and er, other parts.

Yes, there is an option for frontal enhancement, which is actually what M&S have named this particular pant. There's no ambiguity about it!

It uses an 'integral shelf' to give the wearer what the company has described as '38 per cent visual enhancement in size'.

Are you trying not to giggle right now, because I know I am. However the high-street legend seems confident with its new bodymax range for men.

Dave Binns, head of M&S men’s underwear, told the Daily Mail: "Our technologists have worked hard to engineer two styles that are comfortable to wear and that give real results.

"These pants provide a real confidence boost for men and we think they will prove popular with our customers."

There's already a waiting list for the wonder pant, so maybe this is the surprise stocking filler for your man this year ladies...

Check out the full range here

No comments:

Post a Comment