There is something really compelling about watching Mary Portas on the TV. She's loud, opinionated and will push a cause until you feel duty bound to get on board.
It only seems five minutes since I was watching her rescue JuJu in Brighton, then launch her own range of clothes in House of Fraser, and now, in all the 'downtime' that she gets, she is striving to revive the manufacturing industry in the UK.
Workaholic doesn't seem adequate- this is a woman on a mission. Her crusade to save the high street has been well documented; could she be about to breathe life into an almost dead industry?
Well, she certainly seems to have the workers of Middleton on board, oh and those all important CEO's of the big fashion chains. John Lewis, Liberty, Selfridges and Boots to name but a few.
The editing of those meetings made it look suspiciously easy for Mary to just waltz on in with her knickers. Of course they all loved it, but was it simply because Mary had put her name to it?
Then there are the knickers themselves, which despite all the amazing retro packaging and cheeky slogans actually aren't all that spectacular for £10. Sorry Mary, it's the way it comes across on the TV!
You have to applaud the factory workers, their trainers and the concept, but for me, despite everything, the finished product just doesn't live up to the hype.
I have no trouble in spending money on underwear, but as an impulse buy, £10 is a lot to fork out for knickers which don't look any different to any others on display.
The process behind those knickers will be what make it a success however, and I hope it does, but for now I will be an observer on the sidelines, willing it to succeed, but not by buying the product.
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